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The 6-Month Lean Marketing Plan for Any Startup
Maximizing Marketing Dollars
Who is your customer? Defining consumer personas (5:58)
Identifying your consumer persona (5:34)
Persona research demonstration (9:17)
Budgeting and Google Analytics demonstration (54:59)
The Lean Marketing Strategy
Crafting your lean marketing strategy (5:26)
8 lean marketing strategies (14:50)
Viral loops demo (14:04)
Automation and list-building demonstration (26:46)
Goal-setting and agile reallocation demonstration (20:05)
Lean Marketing Workshop
Lean marketing case studies (27:10)
Buzzsumo demo (21:12)
Facebook ads demo (19:56)
The guide to long-term marketing (14:22)
Persona research demonstration
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