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Playbook To Launch Your Startup
The preparation
It all starts with an idea (3:41)
Do you need a business model? (4:21)
Assessing market opportunity and performing competitive analysis (17:15)
What are the various legal structures for businesses? (13:42)
How to find, structure, and manage your team (15:03)
The plan
Do you need to build a Minimum Viable Product (MVP)? (17:36)
Building your startup (3:21)
Building, measuring, and learning from your MVP (13:05)
Determining product/market fit (17:43)
Can't find product market fit? How to iterate and pivot (4:56)
The take off
From idea to plan (1:50)
How to break into the market (16:10)
Understanding your customer (8:53)
Creating a customer relationship: Messaging and marketing (15:33)
How to set goals and expectations (9:27)
Traction channels: Which ones can work for you? (21:13)
How to break into the market
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