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Digital Marketing and Growth Hacking
Digital Marketing & Growth Hacking Discussion
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The preparation
Growth hacking: The six-step framework (12:04)
Persona research: Defining and refining customers (9:02)
Understanding traction channels (21:56)
Viral, email, content, and community marketing (27:15)
The plan
Growth hacking: Understanding the conversion journey (7:04)
Viral loops: An in-depth explanation (18:07)
What is the conversion journey? (3:59)
On the road to conversion: Tribes, ads, landing pages, and much more (28:42)
The take off
Growth hacking: Your reach (7:26)
Community: Building passionate tribes and profitable partnerships (8:44)
Influencer-to-audience strategy (15:55)
Email marketing and jump-starting rapid list growth (10:03)
Rapid list growth: 1k-10k contacts and beyond (11:58)
Recommended resources: A/B testing, email marketing, analytics, and landing pages (4:36)
Community: Building passionate tribes and profitable partnerships
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