All entrepreneurs have ideas for products and features.
What sets successful entrepreneurs apart from the rest is that they know how to scientifically test their ideas by collecting and analyzing user feedback.
The weapons they use most often (and most effectively) to get feedback are surveys.
Well-executed surveys allow businesses to glean important consumer insights, validate product and feature ideas with data, and apply all of this information to the company’s roadmap.
But how do you run a survey without unintentionally tainting the results with your own and the respondents’ biases?
In this course, customer survey expert and former SurveyMonkey Chief Revenue Officer Brent Chudoba will give you a step-by-step playbook on how to design, execute, and analyze great surveys that give you critical information about your business.
Brent Chudoba is COO of PicMonkey, a leading provider of image editing and design software that empowers everyday creatives. Prior to PicMonkey, Brent was Chief Revenue Officer at SurveyMonkey, where he spent nearly seven years managing functions including sales, business intelligence, business development, and M&A.
Prior to SurveyMonkey, he worked for Spectrum Equity Investors and was part of the deal team that completed the acquisition of SurveyMonkey in 2009. Previously, he was an investment banker at Piper Jaffray and a hedge fund analyst at Andor Capital. Brent currently serves on the boards of Schoology and Modify Industries and holds a BA from Columbia University.