This four-session course will provide you with the information you need if you are considering raising capital for your business. Each session will cover an important aspect of the fundraising process, helping you understand the best options for financing the growth of your company.
Learn from real early stage investors what they look for in a startup investment opportunity and how to get them excited about investing in your company. Develop a strategy to support the capital needs of your growing company and attract the kind of investors who bring added value to your business for the long term.The course is a mix of demand course recordings, live Q&A sessions, and a live Demo Day session.
Session 1 (on demand)
Attracting Funding: What Do Investors Look For In A Startup?
What makes a company "investable"?
Is your team ready for funding?
What kind of returns do investors look for?
How do I prove my business is "scalable"?
LIVE Q&A: June 28th, 1pm EDT /10am PDT
Session 2 (on demand)
Capital Strategy: Planning For Healthy Growth With Funding
How do I calculate my startup valuation?
How much money do I need to raise?
When is the right time to raise money?
What is the right security to issue to raise money?
LIVE Q&A: July 12th, 1pm EDT /10am PDT
Session 3 (on demand)
The Perfect Pitch: How To Get Investors Excited About You
What needs to be in my investor pitch?
What are the most important things to cover in my pitch?
What pitch format do investors prefer?
What not to do in an investor pitch.
LIVE Q&A: July 19th, 1pm EDT /10am PDT
Session 4: LIVE Demo Day: July 26th, 1pm EDT / 10am PDT
Seed Stage Investor Panel
Meet real angel investors who will give you feedback on your pitch.
Erica has been an early-stage investor for over a decade and also started and sold her own company in the health & wellness space, Mamatini. Erica developed her understanding of how to get great products to market while Managing Director of the New York City DreamIt accelerator, where she worked closely with some of today’s fastest growing tech startups helping them get off the ground.
She was also the founding Executive Director of Golden Seeds, an early stage venture capital investment group and founding Executive Director at STAR Angel Network, a venture investment network for athletes and celebrities. In that time she has made and managed investments in more than 50 startups.
Erica holds an MBA in Finance from Columbia Business School and a BS in Business Economics from UCLA.