Content Marketing Fundamentals

Using content marketing to amplify your brand presence and bring new users to your site

Content Marketing Fundamentals will teach you how to build scalable, repeatable processes for using robust content to build customer trust, engagement and relationships that drive ROI. Amplify your brand presence and build your business with our content marketing toolkit in just 3 easy online sessions.

You will learn...

  • Quick survey best practices to apply to your business
  • How to use “word scales” for survey integrity
  • What words you need to stay away from in a survey
  • What is sampling vs. sample size
  • Why margin of error matters
  • What the best survey tools are

This course is right for you if...

  • You have a product that isn’t resonating with users
  • You want to validate your idea before you spend any more time or money on it
  • You have an idea that you will soon turn into a product
  • You’ve heard about how great surveys are, but you don’t know how to make one
  • You’ve deployed surveys before, but you didn’t really know what you were doing
  • You’ve deployed surveys before and you received sub-par feedback
  • You’ve deployed surveys before, but you didn’t know how to analyze the results

Your Instructor

Luan Wise
Luan Wise

Luan Wise is a Chartered Marketer with over 15 years’ experience in agency, client-side and consultancy roles. She has worked for organisations large and small - including Hilton, Royal Mail and the University of Cambridge. If your marketing plan needs a fresh pair of eyes, or your business needs help with social media, she’s your go-to expert.

Luan is author of the award-winning book, ‘Relax! It’s Only Social Media’. Luan is also a course instructor for LinkedIn’s online learning platform, After two recording trips to the US, and three live courses, Luan is now preparing new material for release in 2018.

Class Curriculum

  Session 1: Introduction to Content Marketing
Available in days
days after you enroll
  Session 2: How to use content marketing to amplify your brand presence
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days after you enroll
  Session 3: How to use content marketing to bring new users to your website
Available in days
days after you enroll

Frequently Asked Questions

Why is this course important?
Content marketing is one of the most important and high-ROI marketing tactics for any business with an online presence. Your competitors will be using these valuable tools to engage and build trust with your potential customers. Understanding how they work and how to measure success is crucial to the growth of your business.
Are there any prerequisites?
There are no prerequisites for this course.
Who should take this course?
This course is perfect for anyone looking to understand the basics of content marketing, and will help you start implementing an effective content marketing plan right away. It’s perfect for startups and thought leaders looking to amplify their messaging and strengthen personal brand recognition. For startups, it’s an essential tool to build your community of early adopters and evangelists.