Stay ahead and master the new generation of marketing. The Growth Hacking and Digital Marketing course (highly recommended before taking the Advanced Growth Hacking course) covers the basic principles of growth hacking, including introductory concepts that you can use to grow your company. Once you understand how the game works, you need to know about the fundamental principles and frameworks upon which to build a long term growth strategy and structure for your company. Growth hacking isn’t just about quick wins and shortcuts (although they certainly exists); it is a philosophy and discipline that will allow you to leverage data to see what in-product modifications really strike a nerve with your customer base. The best growth hackers work to implement sustainable marketing systems and referral mechanisms that will help your company attract and convert more customers over time. Why is growth hacking so hot right now? Well, the research shows that relying on traditional marketing strategies to grow your company is costly and ineffective. Unfortunately, many companies are still wasting millions of dollars on traction channels, like big ad campaigns, without seeing any ROI. Growth hackers are changing this paradigm by focusing on using measurable and testable strategies to drive real results that impact the bottom line.
Teju Owoye is the founder of the Sulte Group which is a Digital Marketing agency. Teju is a serial entrepreneur with significant experience on growth hacking and bringing new products to market. Not only was Teju able to grow her agency to a six-figure business in less than six months through growth hacking, she has helped multiple companies drive traction and increase conversions. This includes leveraging influencer marketing to increase opt-ins by an average of over 300% for various SaaS companies, building a sustainable affiliate program to increase sales for an LA-based cycling studio, and implementing viral loops to help a leading beverage company decrease cart abandonment by 33%. Prior to starting the Sulte Group, Teju designed incentive and engagement programs for Fortune 500 companies and top universities.