The old phrase, “Build it and they will come” is just not going to cut it today. You may have a great product or service, but if people don’t know about it, it will fail.
One of the most important things you can do is build repeatable and scalable distribution channels that give you exposure to the right customers. With this course, you will gain a complete understanding of digital marketing, as well as the tools your business needs to gain traction for the business. Additionally, you will gain access to the knowledge and tools needed to build your own growth hacking strategies and discover ways to generate organic leads for your business.
Once you graduate, you will have a clear grasp of the behaviors that drive conversions and the different techniques that help to optimize your sales funnel. While digital marketing and growth hacking may seem very technical, these certifications are designed for everyone regardless of their marketing experience.
Teju Owoye is the founder of the Sulte Group which is a Digital Marketing agency. Teju is a serial entrepreneur with significant experience on growth hacking and bringing new products to market. Not only was Teju able to grow her agency to a six-figure business in less than six months through growth hacking, she has helped multiple companies drive traction and increase conversions. This includes leveraging influencer marketing to increase opt-ins by an average of over 300% for various SaaS companies, building a sustainable affiliate program to increase sales for an LA-based cycling studio, and implementing viral loops to help a leading beverage company decrease cart abandonment by 33%. Prior to starting the Sulte Group, Teju designed incentive and engagement programs for Fortune 500 companies and top universities.